Why We’re Not at GraphExpo

This year WebsitesForPrinters.com decided not to exhibit at GraphExpo in Chicago. I have really come to love Chicago and GraphExpo, I really wanted to be there, but it just wasn’t meant to be this year. It was a tough decision, but I’m certain it was the right decision.

Our decision to not attend has found many of our clients asking, “Why not?” This blog entry is for you … here are the two main reasons.

Reason #1: Last year’s show (Print 09) was OK, but from the exhibitors’ perspectives it certainly didn’t have the excitement of other shows. Learning that Heidelberg, Komori, and others would not be attending GraphExpo 2010 made this year’s investment seem even more ominous.

Reason #2: This is the biggie. There are big positive changes coming around the corner for clients of WebsitesForPrinters.com! These improvements are taking a lot of resources … much of which (if handled correctly) will be invisible to our clients and prospects. It really came down to this choice: Do we put all this positive change momentum on hold for a few months in order to chase down new prospects at GraphExpo, or do we keep our focus on the positive change so we can build a more powerful solution for our existing clients? No contest. We’ll choose to honor the loyalty of our existing clients.

So what are these big changes? You can get a feel for what’s coming by visiting MarketingIdeasForPrinters.com. All our individual companies and product lines will be doing away with their autonomy to create one new, powerful company. Everything that everyone already knows about WebsitesForPrinters.com and Ink Inc. will continue to be there, but it will be there better under the MarketingIdeasForPrinters.com banner.

It’s really coming together. Joining WebsitesForPrinters.com and Ink Inc. is The Buzz, which is a service designed to allow printers to reach out to their prospects and clients through social media channels. It’s worth a look: SocialMarketingForPrinters.com.

I miss the hustle and bustle of Chicago … but at the same time I’m glad we decided to stay here in Fargo, keeping our focus on our existing customer base. It’s a tough time for a lot of printers, we’ll continue to do everything we can to help them … even if that means skipping our annual trip to Chicago and GraphExpo this year.

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WebsitesForPrinters.com Clients Win web2awards 2009

WebsitesForPrinters.com is very proud and excited to announce that three WebsitesForPrinters.com clients have received awards in the inaugural web2awards, the industry’s first and only contest established for printing industry websites worldwide. Here’s an excerpt from the awards booklet:

The web2awards is the world’s first annual award competition that names the best websites in the printing industry. The web2awards were established by Printing Industries of America to recognize, honor, and elevate printers that are achieving excellence with their online presence. The mission of the web2awards judging body consisting of educators, designers, Web programmers, e-commerce experts, marketers, and industry consultants is to honor excellence in the various categories of print-related websites.

WebsitesForPrinters.com clients won three awards in the licensed web-to-print category, including the winning entry of the category!

 

WINNER – Best of Category: http://SupremeGraphics.com/

Supreme Graphics says:

Our customers love it. It’s made the print buying process easier for both us and the customer. Customers love the online order history, request for quote history, large file size transfer, and customized online product catalog.

 

Exceptional Website: http://www.AllegraAZ.com/

Allegra Print & Imaging says:

We now transact 600-700 line items per month. Innovation with our job ticketing software has saved one full time employee.

 

Exceptional Website: http://PrintingArtsPress.com/

Printing Arts Press says:

Our website is a great marketing and customer retention tool. It has allowed us to reach our customers and prospects anytime or anywhere. Customers appreciate the easy to navigate online tools, especially the ability to check online the products we keep in inventory for them. Prospects are routinely impressed with our website and appreciate the extensive information available about our company.

 

WebsitesForPrinters.com would like to offer a hearty congratulations to Supreme Graphics, Allegra Print & Imaging, and Printing Arts Press for being selected as web2award winners!

Printing Industries of America and the Digital Printing Council provide more information about the awards program at http://www.printing.org/page/5414.

Make Money? Save Time? BOTH!

I’m just about to hit the “Send” button on an e-mail to a prospect I visited last week. This printer has a customer that places 10-15  orders for business cards each week, and he wanted to find out if a WebsitesForPrinters.com website with the uDesignIT! variable data add-on would help his printing firm make those orders easier for his customer and more profitable for him. After hearing the monthly charge for this service I could sense some sticker shock. But … the sticker shock is unwarranted.

Here’s the e-mail I sent him regarding the way my calculator works:

Hi Larry,

Last week you called WebsitesForPrinters.com and we talked about the ability to allow your hospital customer to create and order their business cards online. You mentiond they are ordering 10-15 cards per week. When we discussed the WebsitesForPrinters.com monthly charges to allow those orders to happen, I think you went into a bit of sticker shock! 🙂

With that in mind, I’d like you to take a look at how my calculator runs the numbers.

Let’s start with some assumptions:

– 12 cards per week.

– Design rate of $70/hour

– 20 minutes per card to cover typesetting, proofing with customer, and all the back-and-forth that takes your employee time.

Now, the big assumption that comes into play is this: Let’s assume that the WebsitesForPrinters.com website eliminate 15 of the 20 minutes in the above assumption. (This is a totally realistic assumption. Keep in mind  you’ll get a production-ready card, already proofed by your customer. Your employee’s responsibility is then to reduced to entering the production-ready PDF generated by the website into your workflow.) You still get to bill for those 15 minutes saved!

15 minutes (or .25 hour) saved x 12 cards per week x $70 per hour = $210 per week

$210 per week x 52 weeks in a year / 12 months in a year = $910 per month

So … instead of your employees spending an extra 15 minutes to go through the process of putting a job into the system, they can instead use those minutes saved to generate an extra $910 of design or prepress revenue each month! Back out the $185 for the website plus uDesignIT! and that still leaves you with $725 each month. That means you’d pay for the WebsitesForPrinters.com startup charge in 2 months … which is a number that matches up nicely with the WebsitesForPrinters.com 60-Day Live Trial program.

In other words, you have absolutley nothing to loose (except your current website’s “We’re working on a new website!” display) and everything to gain! And … we haven’t even touched on other sales-building tools found in the website.

So with that said, are you willing to take a closer look at a WebsitesForPrinters.com demo website?

I’d be happy to dig deepr … just let us know if you have any questions. Thanks!

Happy Printing!
Dave


Dave Hultin, Managing Partner

Dave@WebsitesForPrinters.com

WebsitesForPrinters.com

800-736-0688 x 130

It will be interesting to learn his response. Now, if you are a printer that happened to bump into this random blog post on the Internet, I’d be interested in your response. One of the assumptions I presented was a billable design rate of $70 per hour.

What hourly rate are you charging for graphic design and typesetting? Is my assumption of $70 per hour on the mark? I’d really like to know! Please leave a comment…

Two WebsitesForPrinters.com Clients in June 09 Printing Impressions

Yesterday I was catching up on some industry reading, and was thrilled to see two clients of WebsitesForPrinters.com prominently featured in the June 2009 Printing Impressions magazine!

Jan and Mike Peissig of Gateway Printing are featured on the cover, with a great feature titled Working for the Long Term.

Frank Stewart and Carrie Parkinson of New Vision Printing and Graphics picked up a very nice mention in the Editor’s Notebook: New Vision Is Thriving Despite Bad Economy. A strong testimonial was pointing our way with this part of the story:

And he credits his firm’s Website (www.newvisionprinting.tc) as a great sales tool by projecting a more sophisticated image than one would expect for a company with under 20 employees and a little more than $1 million in annual sales.

Congratulations to Gateway Printing and New Vision Printing and Graphics for picking up the great press!

Fargo-Moorhead Flood Watch: Secondary Concerns

So far so good with the flood fight. The dikes are continuing to hold, the water continues to drop. But what a wild week. Just when things look like they might be settling down (albeit not to a safe level yet) we get whacked with an all-out Winter storm. Lots of snow, probably 10+ inches, and noone to clear the roads. The city plows are giving priority to the dike areas and main traffic arteries, so it could be a while.

The main concerns are obvious. Will the dikes hold? Will the high wind degrade their integrity? But I find myself thinking a lot about secondary concerns:

  • We just haven’t been able to get the phones because the city is asking all non-essential businesses to close up and stay home (to keep traffic to a minimum should the streets need to turn into emergency routes). Will WebsitesForPrinters.com customers think we’re ignoring them when we are unable to answer the phone?
  • Our business is national (international, for that matter) so our customer base keeps on churning forward. But what about local and regional businesses? I’m concerned for them … they are losing lots of revenue right now.
  • I’m concerned for hourly employees of the local and regional businesses as well. Businesses closed = no paycheck.

But even in the middle of all of this, I know that God is still in control. I find myself thinking often of something I used to say with a laugh and a smile. Regarding the 1997 flood, I would say, “That was our practice flood.” But as I think about it, there’s probably a lot of truth in that statement. God is sovereign, I won’t try to understand His amazing ways … but I can’t help but think if He allowed 1997’s flood to happen so Fargo would be better prepared for this year’s flood.

But enough writing for now. There’s SO much work to be done … back to calling customers and prospects from home.

We Love WebsitesForPrinters.com!

If a picture is worth a thousand words, this “motion picture” is priceless!

You Get What You Pay For

Apparently that is the chant being issued by the PrinterPresence staff on the floor of Graph Expo. We overheard a prospect mention that very phrase while holding a PrinterPresence brochure in his hands. I would counter that you don’t get what you pay for with Printer Presence. If they can’t compete on the objective merits of the product then they must resort to competing on subjective items as implied by the “You get what you pay for” comments.

Considering that WebsitesForPrinters.com provides a better product for less money, I’d say that claim is on very shaky ground. Consider this: WebsitesForPrinters.com has sent out over 200 issues of the e-mail newsletter Printer@Work on behalf of our clients. It’s a powerful tool that allows printers to connect with their customers; it’s included with each website at no additional charge. We provide the content, the printer doesn’t have to do a thing … it just works!

Contrast that to the product offered by PrinterPresence … it seems their e-mail tool costs extra and doesn’t include content. That means more work for printers to create content. (edited)

There’s more … but I’d rather rest up for the last big day of Graph Expo. Many more people to meet and more shoulders to rub!!!

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