Why We’re Not at GraphExpo

This year WebsitesForPrinters.com decided not to exhibit at GraphExpo in Chicago. I have really come to love Chicago and GraphExpo, I really wanted to be there, but it just wasn’t meant to be this year. It was a tough decision, but I’m certain it was the right decision.

Our decision to not attend has found many of our clients asking, “Why not?” This blog entry is for you … here are the two main reasons.

Reason #1: Last year’s show (Print 09) was OK, but from the exhibitors’ perspectives it certainly didn’t have the excitement of other shows. Learning that Heidelberg, Komori, and others would not be attending GraphExpo 2010 made this year’s investment seem even more ominous.

Reason #2: This is the biggie. There are big positive changes coming around the corner for clients of WebsitesForPrinters.com! These improvements are taking a lot of resources … much of which (if handled correctly) will be invisible to our clients and prospects. It really came down to this choice: Do we put all this positive change momentum on hold for a few months in order to chase down new prospects at GraphExpo, or do we keep our focus on the positive change so we can build a more powerful solution for our existing clients? No contest. We’ll choose to honor the loyalty of our existing clients.

So what are these big changes? You can get a feel for what’s coming by visiting MarketingIdeasForPrinters.com. All our individual companies and product lines will be doing away with their autonomy to create one new, powerful company. Everything that everyone already knows about WebsitesForPrinters.com and Ink Inc. will continue to be there, but it will be there better under the MarketingIdeasForPrinters.com banner.

It’s really coming together. Joining WebsitesForPrinters.com and Ink Inc. is The Buzz, which is a service designed to allow printers to reach out to their prospects and clients through social media channels. It’s worth a look: SocialMarketingForPrinters.com.

I miss the hustle and bustle of Chicago … but at the same time I’m glad we decided to stay here in Fargo, keeping our focus on our existing customer base. It’s a tough time for a lot of printers, we’ll continue to do everything we can to help them … even if that means skipping our annual trip to Chicago and GraphExpo this year.

WebsitesForPrinters.com Clients Win web2awards 2009

WebsitesForPrinters.com is very proud and excited to announce that three WebsitesForPrinters.com clients have received awards in the inaugural web2awards, the industry’s first and only contest established for printing industry websites worldwide. Here’s an excerpt from the awards booklet:

The web2awards is the world’s first annual award competition that names the best websites in the printing industry. The web2awards were established by Printing Industries of America to recognize, honor, and elevate printers that are achieving excellence with their online presence. The mission of the web2awards judging body consisting of educators, designers, Web programmers, e-commerce experts, marketers, and industry consultants is to honor excellence in the various categories of print-related websites.

WebsitesForPrinters.com clients won three awards in the licensed web-to-print category, including the winning entry of the category!


WINNER – Best of Category: http://SupremeGraphics.com/

Supreme Graphics says:

Our customers love it. It’s made the print buying process easier for both us and the customer. Customers love the online order history, request for quote history, large file size transfer, and customized online product catalog.


Exceptional Website: http://www.AllegraAZ.com/

Allegra Print & Imaging says:

We now transact 600-700 line items per month. Innovation with our job ticketing software has saved one full time employee.


Exceptional Website: http://PrintingArtsPress.com/

Printing Arts Press says:

Our website is a great marketing and customer retention tool. It has allowed us to reach our customers and prospects anytime or anywhere. Customers appreciate the easy to navigate online tools, especially the ability to check online the products we keep in inventory for them. Prospects are routinely impressed with our website and appreciate the extensive information available about our company.


WebsitesForPrinters.com would like to offer a hearty congratulations to Supreme Graphics, Allegra Print & Imaging, and Printing Arts Press for being selected as web2award winners!

Printing Industries of America and the Digital Printing Council provide more information about the awards program at http://www.printing.org/page/5414.

A Raving Fan of WebsitesForPrinters.com

One of my favorite customers included me on the following e-mail which was sent to several of his printing industry acquaintances. He does such a good job using his website to its fullest, and he’s such an exuberant “cheerleader” too!

Today’s new WebsitesForPrinters.com Knowledgebase article … allows us to add a few more Job Status “granular details” into our Online Print Center Settings so we can send clients “mini email updates” on their job progress instead of just “In Production” and “Completed” email update notes.

The attached JPEG shows screen shots (removed for privacy) for a real job today on which we did this and shows some of the phrases we decided to put into the Online Print Center settings when our WS4P system sends email job updates to our clients for us!

Believe it or not, this same customer in (location removed for privacy), just awarded us ALL their printing business because of WebsitesForPrinters.com capabilities!!!!  We did a sales call on them, set up a “test drive” web account for them, placed their “products” on their own “customer portal” and did a “test order” with all the normal tools/stuff that all of us have, and they decided to award their $27,000 annual printing budget to us!  Wahoooo!  What an ROI for only $115 a month!!!

Keeps gettin’ better and more flexible every month ! ! !

Print On!

FWIW, the e-mail was edited slightly for readability, and to remove items that are best kept private out of respect for our client.

Print 09 Observations

Even though there’s still one day left of Print 09 (likely to be one very quiet day), I’d like to capture a few observations related to WebsitesForPrinters.com being at the show.

The first two days of the show were very slow … to the point where I was thinking that Print 09 wasn’t worth the trip.

Days three through five picked up considerably.

WebsitesForPrinters.com introduced Harmony (Press Release here). Existing WebsitesForPrinters.com clients and visitors were very excited! Quite honestly, I think this is going to be one of the biggest things … maybe even THE biggest thing … we’ve ever done.

We made several initial connections with other vendors interested in implementing the Harmony communication tools.

A prospect came over to our booth, and one of our booth staff saw them throw into the garbage the flyers of our most direct competitor. That was fun!

Another exhibitor (who could possibly be considered a fringe competitor) reported that  one of our clients visited his booth and liked his application of a web-to-print tool … but shed a tear (literally shed a tear!) about the prospect of leaving WebsitesForPrinters.com for something else! Wow, what loyalty!

That’s it for tonight. Unless tomorrow produces some dramatically huge surprises I suspect that will also be it for Print 09!

Make Money? Save Time? BOTH!

I’m just about to hit the “Send” button on an e-mail to a prospect I visited last week. This printer has a customer that places 10-15  orders for business cards each week, and he wanted to find out if a WebsitesForPrinters.com website with the uDesignIT! variable data add-on would help his printing firm make those orders easier for his customer and more profitable for him. After hearing the monthly charge for this service I could sense some sticker shock. But … the sticker shock is unwarranted.

Here’s the e-mail I sent him regarding the way my calculator works:

Hi Larry,

Last week you called WebsitesForPrinters.com and we talked about the ability to allow your hospital customer to create and order their business cards online. You mentiond they are ordering 10-15 cards per week. When we discussed the WebsitesForPrinters.com monthly charges to allow those orders to happen, I think you went into a bit of sticker shock! 🙂

With that in mind, I’d like you to take a look at how my calculator runs the numbers.

Let’s start with some assumptions:

– 12 cards per week.

– Design rate of $70/hour

– 20 minutes per card to cover typesetting, proofing with customer, and all the back-and-forth that takes your employee time.

Now, the big assumption that comes into play is this: Let’s assume that the WebsitesForPrinters.com website eliminate 15 of the 20 minutes in the above assumption. (This is a totally realistic assumption. Keep in mind  you’ll get a production-ready card, already proofed by your customer. Your employee’s responsibility is then to reduced to entering the production-ready PDF generated by the website into your workflow.) You still get to bill for those 15 minutes saved!

15 minutes (or .25 hour) saved x 12 cards per week x $70 per hour = $210 per week

$210 per week x 52 weeks in a year / 12 months in a year = $910 per month

So … instead of your employees spending an extra 15 minutes to go through the process of putting a job into the system, they can instead use those minutes saved to generate an extra $910 of design or prepress revenue each month! Back out the $185 for the website plus uDesignIT! and that still leaves you with $725 each month. That means you’d pay for the WebsitesForPrinters.com startup charge in 2 months … which is a number that matches up nicely with the WebsitesForPrinters.com 60-Day Live Trial program.

In other words, you have absolutley nothing to loose (except your current website’s “We’re working on a new website!” display) and everything to gain! And … we haven’t even touched on other sales-building tools found in the website.

So with that said, are you willing to take a closer look at a WebsitesForPrinters.com demo website?

I’d be happy to dig deepr … just let us know if you have any questions. Thanks!

Happy Printing!

Dave Hultin, Managing Partner



800-736-0688 x 130

It will be interesting to learn his response. Now, if you are a printer that happened to bump into this random blog post on the Internet, I’d be interested in your response. One of the assumptions I presented was a billable design rate of $70 per hour.

What hourly rate are you charging for graphic design and typesetting? Is my assumption of $70 per hour on the mark? I’d really like to know! Please leave a comment…

Two WebsitesForPrinters.com Clients in June 09 Printing Impressions

Yesterday I was catching up on some industry reading, and was thrilled to see two clients of WebsitesForPrinters.com prominently featured in the June 2009 Printing Impressions magazine!

Jan and Mike Peissig of Gateway Printing are featured on the cover, with a great feature titled Working for the Long Term.

Frank Stewart and Carrie Parkinson of New Vision Printing and Graphics picked up a very nice mention in the Editor’s Notebook: New Vision Is Thriving Despite Bad Economy. A strong testimonial was pointing our way with this part of the story:

And he credits his firm’s Website (www.newvisionprinting.tc) as a great sales tool by projecting a more sophisticated image than one would expect for a company with under 20 employees and a little more than $1 million in annual sales.

Congratulations to Gateway Printing and New Vision Printing and Graphics for picking up the great press!

Fargo-Moorhead Flood Watch: Secondary Concerns

So far so good with the flood fight. The dikes are continuing to hold, the water continues to drop. But what a wild week. Just when things look like they might be settling down (albeit not to a safe level yet) we get whacked with an all-out Winter storm. Lots of snow, probably 10+ inches, and noone to clear the roads. The city plows are giving priority to the dike areas and main traffic arteries, so it could be a while.

The main concerns are obvious. Will the dikes hold? Will the high wind degrade their integrity? But I find myself thinking a lot about secondary concerns:

  • We just haven’t been able to get the phones because the city is asking all non-essential businesses to close up and stay home (to keep traffic to a minimum should the streets need to turn into emergency routes). Will WebsitesForPrinters.com customers think we’re ignoring them when we are unable to answer the phone?
  • Our business is national (international, for that matter) so our customer base keeps on churning forward. But what about local and regional businesses? I’m concerned for them … they are losing lots of revenue right now.
  • I’m concerned for hourly employees of the local and regional businesses as well. Businesses closed = no paycheck.

But even in the middle of all of this, I know that God is still in control. I find myself thinking often of something I used to say with a laugh and a smile. Regarding the 1997 flood, I would say, “That was our practice flood.” But as I think about it, there’s probably a lot of truth in that statement. God is sovereign, I won’t try to understand His amazing ways … but I can’t help but think if He allowed 1997’s flood to happen so Fargo would be better prepared for this year’s flood.

But enough writing for now. There’s SO much work to be done … back to calling customers and prospects from home.

%d bloggers like this: