Why We’re Not at GraphExpo

This year WebsitesForPrinters.com decided not to exhibit at GraphExpo in Chicago. I have really come to love Chicago and GraphExpo, I really wanted to be there, but it just wasn’t meant to be this year. It was a tough decision, but I’m certain it was the right decision.

Our decision to not attend has found many of our clients asking, “Why not?” This blog entry is for you … here are the two main reasons.

Reason #1: Last year’s show (Print 09) was OK, but from the exhibitors’ perspectives it certainly didn’t have the excitement of other shows. Learning that Heidelberg, Komori, and others would not be attending GraphExpo 2010 made this year’s investment seem even more ominous.

Reason #2: This is the biggie. There are big positive changes coming around the corner for clients of WebsitesForPrinters.com! These improvements are taking a lot of resources … much of which (if handled correctly) will be invisible to our clients and prospects. It really came down to this choice: Do we put all this positive change momentum on hold for a few months in order to chase down new prospects at GraphExpo, or do we keep our focus on the positive change so we can build a more powerful solution for our existing clients? No contest. We’ll choose to honor the loyalty of our existing clients.

So what are these big changes? You can get a feel for what’s coming by visiting MarketingIdeasForPrinters.com. All our individual companies and product lines will be doing away with their autonomy to create one new, powerful company. Everything that everyone already knows about WebsitesForPrinters.com and Ink Inc. will continue to be there, but it will be there better under the MarketingIdeasForPrinters.com banner.

It’s really coming together. Joining WebsitesForPrinters.com and Ink Inc. is The Buzz, which is a service designed to allow printers to reach out to their prospects and clients through social media channels. It’s worth a look: SocialMarketingForPrinters.com.

I miss the hustle and bustle of Chicago … but at the same time I’m glad we decided to stay here in Fargo, keeping our focus on our existing customer base. It’s a tough time for a lot of printers, we’ll continue to do everything we can to help them … even if that means skipping our annual trip to Chicago and GraphExpo this year.

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You Get What You Pay For

Apparently that is the chant being issued by the PrinterPresence staff on the floor of Graph Expo. We overheard a prospect mention that very phrase while holding a PrinterPresence brochure in his hands. I would counter that you don’t get what you pay for with Printer Presence. If they can’t compete on the objective merits of the product then they must resort to competing on subjective items as implied by the “You get what you pay for” comments.

Considering that WebsitesForPrinters.com provides a better product for less money, I’d say that claim is on very shaky ground. Consider this: WebsitesForPrinters.com has sent out over 200 issues of the e-mail newsletter Printer@Work on behalf of our clients. It’s a powerful tool that allows printers to connect with their customers; it’s included with each website at no additional charge. We provide the content, the printer doesn’t have to do a thing … it just works!

Contrast that to the product offered by PrinterPresence … it seems their e-mail tool costs extra and doesn’t include content. That means more work for printers to create content. (edited)

There’s more … but I’d rather rest up for the last big day of Graph Expo. Many more people to meet and more shoulders to rub!!!

WebsitesForPrinters.com Demonstrates Three Product Enhancements at Graph Expo 2008

WebsitesForPrinters.com is demonstrating three significant enhancements to its product lineup this year at Graph Expo 2008: Private Label Websites, Totally Custom Websites, and a major upgrade to its PDF workflow, PDF Piranha. These enhancements join the turnkey suite of sales, marketing, and print production tools printers need to be able to leverage success on the Internet.

PDF Piranha

Never before has it been so easy for printers’ customers to create ready-to-print files. A one-time download and installation of the PDF Piranha software allows the end user to print from any application directly to the printer’s website. After the file is transferred to the website it is run through a thorough preflight procedure, alerting the customer to items that may need attention (such as low-resolution graphics) and instantly correcting common errors that would otherwise lead to delays in print production. After preflight, the customer immediately is able to view a PDF proof of their order, with clear visual indicators pointing to items that may still need attention.

The customer realizes the benefits of being able to print directly from their native application, and the printer benefits from the automatic error correction provided by the PDF Piranha workflow. All parties benefit from the ease of use and time savings created by PDF Piranha.

Private Label Websites

The Online Print Center is the “nerve center” of a WebsitesForPrinters.com website, allowing customers to initiate estimate requests and place orders, and facilitating the communication between printers and their customers as print orders progress through the website. The Private Label Websites enhancement takes the Online Print Center to a whole new level, providing WebsitesForPrinters.com clients with a way to easily present the business end of their website in a “skin” created to match their customer’s brand.

Private Label Websites allow the printer to maintain full control of the print order process while at the same time allowing the printer’s customers to display their corporate identity. Private Label Websites are typically deployed to organizations where it is desirable to allow the organization’s members or employees to have direct access to the print ordering process, including access to static and variable Document Library items.

Totally Custom Websites

WebsitesForPrinters.com provides clients with eighteen professionally designed websites. For printers desiring to bring their own unique branding to their website, WebsitesForPrinters.com now offers Totally Custom Website design services. Now it is possible to create a unique design and wrap it around all the power and functionality of a WebsitesForPrinters.com website. This allows printers to present themselves to the world in exactly the way they want to be seen.

About WebsitesForPrinters.com

WebsitesForPrinters.com has been helping printers successfully leverage the power of the Internet to create success stories since 2001. Developed by industry veteran Mike Stevens in Fargo, North Dakota, WebsitesForPrinters.com was created for printers by a printer. WebsitesForPrinters.com provides Internet-based sales, marketing, and print production tools which would otherwise be beyond the reach of small and mid-sized commercial printers.

Graph Expo 2008 Prayer Breakfast

Good news! This morning (not more than a few hours after I posted the last Graph Expo post) I received an e-mail that indicates that the prayer breakfast does indeed appear to be taking shape! I’d be happy to keep anyone updated as to the status of the prayer breakfast as I learn more about the details. If you’d like to be kept in the loop just add a comment to this post or send me a note at Dave@WebsitesForPrinters.com.

Getting Ready for Graph Expo 2008

WebsitesForPrinters.com and Ink Inc. will be exhibiting at Graph Expo in Chicago’s McCormick Place on October 26 – 29. We’ll be at Booths 5446 and 5448. As usual, there’s all kinds of excitement building as we prepare to show the latest and greatest. There is one event I hope happens – a pre-show prayer breakfast! I guess something like this happened at a show in California and it could happen here too. I’m looking forward to it!

I also learned that the hotel we will be staying at is right across the street … literally footsteps away … from the Apple store. How dangerous is that?!?

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