I’m just about to hit the “Send” button on an e-mail to a prospect I visited last week. This printer has a customer that places 10-15 orders for business cards each week, and he wanted to find out if a WebsitesForPrinters.com website with the uDesignIT! variable data add-on would help his printing firm make those orders easier for his customer and more profitable for him. After hearing the monthly charge for this service I could sense some sticker shock. But … the sticker shock is unwarranted.
Here’s the e-mail I sent him regarding the way my calculator works:
Hi Larry,
Last week you called WebsitesForPrinters.com and we talked about the ability to allow your hospital customer to create and order their business cards online. You mentiond they are ordering 10-15 cards per week. When we discussed the WebsitesForPrinters.com monthly charges to allow those orders to happen, I think you went into a bit of sticker shock! 🙂
With that in mind, I’d like you to take a look at how my calculator runs the numbers.
Let’s start with some assumptions:
– 12 cards per week.
– Design rate of $70/hour
– 20 minutes per card to cover typesetting, proofing with customer, and all the back-and-forth that takes your employee time.
Now, the big assumption that comes into play is this: Let’s assume that the WebsitesForPrinters.com website eliminate 15 of the 20 minutes in the above assumption. (This is a totally realistic assumption. Keep in mind you’ll get a production-ready card, already proofed by your customer. Your employee’s responsibility is then to reduced to entering the production-ready PDF generated by the website into your workflow.) You still get to bill for those 15 minutes saved!
15 minutes (or .25 hour) saved x 12 cards per week x $70 per hour = $210 per week
$210 per week x 52 weeks in a year / 12 months in a year = $910 per month
So … instead of your employees spending an extra 15 minutes to go through the process of putting a job into the system, they can instead use those minutes saved to generate an extra $910 of design or prepress revenue each month! Back out the $185 for the website plus uDesignIT! and that still leaves you with $725 each month. That means you’d pay for the WebsitesForPrinters.com startup charge in 2 months … which is a number that matches up nicely with the WebsitesForPrinters.com 60-Day Live Trial program.
In other words, you have absolutley nothing to loose (except your current website’s “We’re working on a new website!” display) and everything to gain! And … we haven’t even touched on other sales-building tools found in the website.
So with that said, are you willing to take a closer look at a WebsitesForPrinters.com demo website?
I’d be happy to dig deepr … just let us know if you have any questions. Thanks!
Happy Printing!
Dave
—
Dave Hultin, Managing Partner
Dave@WebsitesForPrinters.com
WebsitesForPrinters.com
800-736-0688 x 130
It will be interesting to learn his response. Now, if you are a printer that happened to bump into this random blog post on the Internet, I’d be interested in your response. One of the assumptions I presented was a billable design rate of $70 per hour.
What hourly rate are you charging for graphic design and typesetting? Is my assumption of $70 per hour on the mark? I’d really like to know! Please leave a comment…
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