Understanding the Real Life Social Network

When you hear the growth figures for social media sites like Facebook and Twitter, it’s easy to feel overwhelmed. Facebook recently surpassed 500 million users (that’s half a billion, folks – more than the populations of the US, Canada, and Mexico combined), and Twitter reports 300,000 new accounts per day.

With all the chatter going on in the social sphere, what can small businesspeople like us do to keep from becoming just so much white noise? For starters, we need to put the numbers in context. Just because there are 500 million users on Facebook, that doesn’t mean we need to try to reach out to all 500 million of them. The fact is, many of those 500 million people are not truly even prospects for the goods and services we provide. Instead of focusing on the raw numbers and feeling overwhelmed, we should focus instead on the segment that applies to us… and on providing them with the same level of service and care we provide offline when we meet with clients face-to-face and one-on-one.

Google researcher Paul Adams put together an interesting slideshow that explains the “real life social network” and how it works. The slides cover all aspects of social networking, from the various types of relationships it nourishes, to audiences, challenges, solutions, and what it all means. I recommend checking it out (http://www.slideshare.net/padday/the-real-life-social-network-v2).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: