SiteBuilder (sent July 18, 2008)


Many times we send out an issue of SiteBuilder when we have big news to announce. While we don’t have any single specific “Big News” item to mention this time, we do have a robust collection of updates that will be of interest to existing clients of If you’re not a client of, you have my permission to skip this issue of SiteBuilder! But before you run off to your next project, I’d like to take a moment to explain one of the greatest benefits provides to its clients: a website that will always be technologically up-to-date.

Are you developing your website on your own? If so, when was the last time it went through a technology makeover? Clients of never have to worry about falling behind the technology curve. The websites we provide are always being updated to stay current with new technology (as evidenced by the changes detailed below), making it easy for you to concentrate on Job #1, selling printing. Do you see the connection? A progressive, always-updated sales-building website allows you to sell more printing … it practically pays for itself!

Here’s a list of what you’ll be reading in this issue of SiteBuilder:

  1. Design Tools Monthly Promo Reminder
  2. Website Statistics, Now Powered by Google Analytics
  3. A New Look for Design 18
  4. Public Document Library Items Hidden When Logged In
  5. Allowing Reorders on Non-Document Library Items
  6. Default Messages for Proofs and Estimate Responses

Now, on to the recent updates … starting with a reminder of a special offer from Design Tools Monthly.

Design Tools Monthly Promo Reminder

You may remember in a recent issue of SiteBuilder we mentioned three special offers provided to SiteBuilder readers by Jay J. Nelson, editor of the Design Tools Monthly newsletter. Jay’s newsletter is an incredibly valuable resource for anyone needing to keep up to date with graphic design news, hardware and software updates, font news, and more. (Visit to learn more about the Design Tools Monthly newsletter and the “software closet.”)

One of the three special offers is still available! If you’re an existing client, purchase any website add-on (Jaws PDF Courier, uDesignIT!, Instant Online Pricing) and receive a complimentary one-year subscription to Design Tools Monthly (a $229 value). This offer is valid through August 31, 2008. If you’re considering picking up any of these add-ons, now is the time to do so. Questions? Just give us a call at 800-736-0688.

Website Statistics, Now Powered by

From Day One, has provided comprehensive website statistics, allowing you to monitor visitor trends and patterns on your website. It just got better! There is now a setting in the websites allowing you to take advantage of a free service, Google Analytics. The site statistics from are still available, so why would you want to consider using an outside service from a company like Google? Here are a few reasons why:

  • Like the original website statistics tool, it’s free!
  • We believe the more Google knows about your website, the more relevant your website will be in Google’s search indexes. Using Google Analytics may or may not improve your search engine ranking … but it definitely can’t hurt!
  • Google has vast resources to very effectively analyze your website traffic. To put it another way, while we believe the reports generated by are technically accurate, we also believe that the reports may not be capturing the true picture of all website visits in every case. Quite honestly, it doesn’t make sense to reinvent the wheel when such an incredible wheel (provided by Google) is so readily available!

Clients of are able to access the Google Analytics settings by logging in to their website’s Online Print Center and then clicking the Website Statistics link (found in the My Website panel).

A New Look for Design 18

Clients of who use Website Design 18 have likely noticed a small but significant change to the website layout. The design is now centered horizontally in the browser window. We’ll spare you all the geeky details, but the update is simply a way of keeping up with computer display sizes. You are no doubt aware that display sizes have continued to grow larger and larger, so that yesterday’s display, which once neatly contained the contents of Design 18, now has room for much more. The design has been updated to better fit the space available. Look for similar changes to the five other original website designs (designs 13 through 17) in the weeks to come.

On a related note, have you considered switching to a different website design? Clients of may switch to a different website design at any time, as long as the new design is not already in use within your exclusive geographic territory. All you need to do is send us an e-mail or give us a call at 800-736-0688 and we’ll get the switch in motion for you. There’s no cost to switch to a new design, and your customers will love the fresh new look! If you’d like to view the design options available to you, please visit our Sample Websites page.

Public Document Library Items Hidden When Logged In

Due to popular demand, we’ve made an improvement in how Document Library items are viewed on your website. As you know, our Document Library is one of the most powerful benefits you can provide, allowing your customers to easily order their most common items. One of my favorite stories is from a client who had a customer who was a print buyer for a very large organization. This print buyer took some time off for maternity leave, and her replacement needed to reorder a brochure. She was holding one of the last brochures in her hand, and she needed to place the reorder in a hurry. She made one quick trip to the website’s Document Library, where she easily found the brochure, and ordered a new supply of brochures!

Document Library items may be set to be viewed only by specific customers that are logged in to the website, or they may be set to be viewed by everyone, whether or not they are logged in to the website’s Online Print Center. In response to client requests, there is now a new optional setting which prevents public Document Library items from being displayed when customers with private Document Library items are logged in to the Online Print Center. This will alleviate any confusion caused by the publicly available Document Library items being mixed in with private Document Library items. This new setting may be found in the Preferences panel at any level of customer settings (Default Customer Settings, Company, Branch, or Contact). In the Preferences panel, look for the setting with the label “Allow viewing of public forms when logged in” and set the preference as desired.

Allowing Reorders on Non-Document Library Items

Here’s another change to the website’s ordering system. In the past, only Document Library items had an easy Reorder button, allowing customers to place exact reorders. That Reorder button is now no longer limited to Document Library items. The Reorder button is now available to your customers on any completed job, including jobs originating from the website’s Place an Order forms.

Default Messages for Proofs and Estimate Responses

Finally, we have two more changes resulting from the “by popular request” voices of clients. When you use the website to send a proof to customers, you are provided with an area where you can send a personal message. Do you find yourself typing in the same message each time, possibly with only slight variations? Save the keystrokes! Set that message as the default Send a Proof Message, and it will automatically fill in for you each time you prepare to send a proof! (You’ll still have the opportunity to modify the message if you wish before sending the proof.)

How about responding to estimate requests through your website? provides a space for you to present your estimate terms to your customers on each estimate response. It’s common to present a message with information like “This estimate is valid for 30 days.” You are now able to define that message to automatically fill in each time you present an estimate to your customers. (Like the proof message, you’ll still have the opportunity to modify the message before responding to the request for an estimate.)

Both of these default messages are set in the website’s Online Print Center settings (look for the link in the Products, Forms, and People panel). When you’re in the Online Print Center settings page, look for the Default Send a Proof Message panel and the Default Estimate Terms panel.

That’s a lot of progress! With these changes, we trust you’ll realize that we listen to our clients and make the changes that are important to our clients. Additionally, you know you can count on to keep the website’s technology up-to-date. When talking with potential clients, I’m quick to remind them that an up-to-date website is one of the easiest ways to stay a step ahead of the competition. Clients of already know this … do you? If you’re ready to find out more, we’d like to encourage you to set up a personal demo website (no strings attached, no obligation) at the Free Trial page.

Until next time,

Happy Printing!

Dave Hultin, Managing Partner
800-736-0688 x 130

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3 Responses to SiteBuilder (sent July 18, 2008)

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