Why the WebsitesForPrinters.com 60-Day Live Trial Program Works

One of the absolute best programs we’ve implemented here at WebsitesForPrinters.com is our 60-Day Live Trial program. It provides such an easy way for prospects to learn everything about what we do, with absolutely no risk.

Here’s the way it is set up. If someone expresses an interest in WebsitesForPrinters.com they are encouraged to set up a demo website (or we offer to set it up for them). It’s absolutely no pressure, we simply give them the ability to try it out behind the scenes with absolutely no strings attached. We’ll send them a series of “Getting Started” e-mails to help them learn how to best use their demo website and we’ll call them a handful of times (usually no more than three times unless they requests more calls). That’s about as invasive as we get!

If the prospect likes what they are experiencing in the demo website they may at any time request to take the demo website live as part of our WebsitesForPrinters.com 60-Day Live Trial program. That way they can try it out in the Real World to make sure it’s the right fit for them and (more importantly) their customers. Again, no strings are attached. The printer gets everything we offer, and we don’t even talk about money until Day 61. It’s simply our way of showing the printer that everything we say really does work in the Real World.

By the end of the 60 days it’s pretty obvious to the printer if the website is helping to create success stories with their customers. It makes it very easy for them to decide if they are going to continue with WebsitesForPrinters.com.

Everyone wins! The prospect wins because they get to kick the tires as hard as they’d like and make sure the website meets their expectations. The prospect’s customers win because they have an opportunity to experience how easy it is to do business online with a WebsitesForPrinters.com website. We win because we don’t have to resort to any kind of slick sales pitch. We let the product sell itself which is the purest form of sales I can imagine.

I say all that to set the stage for a phone call one of the members of our support team received from someone working their way through the 60-Day Live Trial program. The prospect was sharing his experience with PrinterPresence. It went something like this:

  • PrinterPresence has really been hounding our prospect with calls.
  • On the last call he told them flat out he’s going with WebsitesForPrinters.com.
  • By this time our prospect was getting annoyed that PrinterPresence was calling him so much. After more hounding he told the PrinterPresence rep that he was going with WebsitesForPrinters.com mainly because of 60-Day Live Trial program, which allowed him to experience everything in the Real World with no risk.
  • Then the PrinterPresence rep got annoyed and said something like “It’s easy to give away something when it’s not as good.”

Oooh … that’s just too funny! Not as good!?! That’s laughable! I guess that rep wasn’t aware of the fact we’ve been switching PrinterPresence customers over to WebsitesForPrinters.com at the rate of two per week for the last several weeks. There are two more “switchers” scheduled for this week (or early next week), and a pretty good line is forming behind them too! That’s where this recent comment is worth its weight in gold:

I know people usually only talk to the people they do business with to complain about things they want to change, but I’m really impressed with your product. We’ve been live with you for a week and a half, and it’s like night and day. The capabilities, what we can do with the site, and the responsiveness of you guys is so much better than Printer Presence.”

The crowning gem: Our prospect said in conversations with us (vs. them), he has a feeling that it will work out better dealing with us (instead of them). He feels like he’d be fighting them the whole way.

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