Sometimes the Words Just Flow

Today I sent an e-mail to a printer with 100+ employees. Their company appears to be hung up on making everything perform in their MIS system. Don’t get me wrong, usually only good can come from tighter integration. Usually. In this case I believe they are trying to make something more complex than it has to be. If they’d just publish a website that gave them credibility (instead of the unattractive site they’re publishing now) they’d be much farther down the road with their customers. That’s what led me to this sentence in the e-mail that was sent to them:
Often times there’s a beautiful elegance in simplicity … if the MIS system is becoming a bigger bite to chew than it should be, please give some thought to what WebsitesForPrinters.com has to offer.
I have no aspirations to become a writer, but something about that sentence just felt right!

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