Systematizing Innovation

Here’s a snippet that’s been sticking in my mind today. I have nowhere “official” to record it, so I’ll put it here in my blog. The snippet is Steve Jobs’s answer to this question:

How do you systematize innovation?

His answer:

You don’t. You hire good people who will challenge each other every day to make the best products possible. That’s why you don’t see any big posters on the walls around here, stating our mission statement. Our corporate culture is simple.

Source: http://www.businessweek.com/magazine/content/04_41/b3903408.htm